Passiton Media Kit
“Redistribute, Reuse, Reimagine.”
Passiton is India’s first community-led platform for redistributing unused household items — turning everyday clutter into community value while making a measurable dent in urban waste. This media kit contains everything you need to tell our story accurately and compellingly.
Building India’s Circular Economy, One Item at a Time
Passiton is a hyper-local redistribution platform that lets people give away, discover, and collect unused household items — entirely for free, within their own community. Rather than letting perfectly good goods pile up in landfills, Passiton connects givers and receivers in the same neighbourhood, making reuse effortless and community-driven.
Founded in Bengaluru in 2026, the platform was born out of a simple observation: millions of Indian households own items they no longer use — clothing, books, kitchenware, toys, electronics — while equally many households could make great use of exactly those items. Passiton bridges that gap through technology, trust, and community.
Our long-term vision is to become the default layer of circular consumption for urban India — reducing the carbon cost of new purchases, fostering neighbourly trust, and demonstrating that sustainability can be social, not a sacrifice.
What We Are
A free, community-first redistribution platform for unused household goods
Why We Were Founded
To divert functional items from landfills and democratise access to everyday essentials
Our Mission
Make reuse the easiest, most rewarding choice for every Indian household
Our Vision
A circular India where every item finds a second life before it becomes waste
The Man Behind the Movement
Ram BR — designer, technologist, and habitual giver — spent years helping friends and family rehome items they no longer needed. What started as WhatsApp forwards and colony notice boards quickly became a recurring frustration: the infrastructure for local giving simply didn’t exist.
In early 2025, Ram sat with a box of his daughter’s outgrown toys. Rather than donate them to an opaque NGO pick-up or throw them away, he wanted to know who would receive them and see the look on that child’s face. That intimacy — the human connection in an act of giving — is what other platforms couldn’t offer.
Passiton was built to make that connection the standard, not the exception. It is a product built by someone who gives, for everyone who gives.
Ram BR
Founder & CEO, Passiton
“Every item in your home that’s no longer used has a life ahead of it — it just needs a path to get there.”
— Ram BR, Founder of Passiton
Passiton at a Glance
Founded
2026
Headquarters
Bengaluru, India
Team Size
Early-stage (≤ 10 members)
Platform Type
Community App (iOS & Android)
Early Waitlist
Growing — Join at passiton.in
Business Model
Free to use · No transaction fees
Item Categories
Home & Kitchen · Books · Electronics · Clothing · Toys · Furniture
Carbon Footprint Model
Every item rehomed = ~2–5 kg CO₂ avoided
Target Markets
Tier-1 Indian cities · RWA communities · Expat neighbourhoods
Platform Goals (Year 1)
- 10,000+ active listings in the first six months post-launch
- Presence in 5+ major Indian cities
- 50,000+ registered community members
- 1,000+ tonnes of goods diverted from waste streams
- Carbon tracking dashboard to quantify collective environmental impact
How Passiton Works
Passiton reimagines the act of giving by making it as simple as posting a photo, as local as your apartment block, and as meaningful as handing something directly to a neighbour.
List an Item in Seconds
Givers photograph an unused item, add a short description, and publish a listing in under 60 seconds. No pricing, no bidding — just generosity.
Hyper-Local Discovery
Passiton surfaces listings within the user's immediate neighbourhood, apartment complex, or configured radius — keeping exchanges personal and low-friction.
Carbon Footprint Tracker
Every completed exchange generates an automatic estimate of CO₂ avoided by rehoming rather than discarding. Users accumulate a personal environmental impact score.
Community Profiles & Trust
Verified profiles, ratings after exchanges, and community badges build a reputation layer that makes giving to strangers feel as safe as giving to a friend.
Smart Category Browsing
Receivers browse curated categories — furniture, electronics, books, clothing, kitchen, toys — or search by keyword to quickly find what they need.
In-App Messaging
Giver and receiver coordinate pickup details securely within the app — no personal contact details need to be shared publicly until both parties agree.
Download Our Assets
All Passiton brand assets are available for press and editorial use. Contact [email protected] to receive download links for the full asset pack.
App Screenshots
High-resolution in-app screenshots showcasing listings, profile, and carbon tracker screens.
Brand Usage Guidelines
- Always use the approved logo files — do not recreate or alter the logo
- Maintain minimum clear space equal to the height of the logo mark on all sides
- Primary brand colour: #BDF906 (Lime Green) | Dark: #1A2E1A
- Primary typefaces: Anybody (headings) · Sequel Sans (body)
- Do not place the primary logo on busy backgrounds — use the reversed version instead
- For editorial queries or custom usage, contact [email protected]
For Immediate Release
27 February 2026 · Bengaluru, India
Passiton Launches First-of-its-Kind Urban Redistribution Platform to Tackle India’s Growing Household Waste Crisis
Bengaluru-based startup enables communities to give, discover, and collect unused items for free — with built-in carbon impact tracking.
BENGALURU, 27 February 2026 — Passiton, a community-first mobile platform that enables Indians to redistribute unused household goods within their local neighbourhoods, today announced its public launch on iOS and Android. The platform, founded by Ram BR, is designed to make the act of giving as frictionless as posting on social media — while measuring the collective environmental impact of every exchange.
India generates over 62 million tonnes of solid waste annually, with a growing share comprising functional items discarded simply because households lack convenient channels to redistribute them. Passiton directly addresses this by creating a trusted, verified marketplace of generosity — where nothing is for sale and everything is for community.
Users list unused items in seconds with a photo and description, while prospective receivers browse a hyper-local feed filtered to listings within their customisable radius. Upon completion of each exchange, the platform automatically calculates an estimated CO₂ saving — helping users build a personal sustainability score.
“We built Passiton because generosity already exists in every neighbourhood — we’re just building the infrastructure it deserves. India doesn’t have a consumption problem; it has a redistribution problem. We’re here to fix that.”
— Ram BR, Founder & CEO, Passiton
Passiton is available for download on the App Store and Google Play. The platform is free to use, with no transaction fees and no exchange of money between users. The company plans to expand to five Indian cities within its first year of operations.
About Passiton: Passiton is a Bengaluru-based community redistribution platform operated by Third Eye Creative. For more information, visit passiton.in. For press enquiries, contact [email protected].
What Early Supporters Are Saying
Community feedback, pilot partner reflections, and early supporter voices on Passiton’s potential.
“
We've been trying to solve neighbourhood resource sharing for years. Passiton does in an app what we've been doing with spreadsheets and WhatsApp groups. It's exactly what RWAs across India have been waiting for.
Nagadri Sharma
Resident Welfare Association, Bengaluru
“
The carbon tracker is the feature that got me. I've always wanted to show my kids that small actions matter. Seeing the actual CO₂ number after every exchange makes it tangible in a way nothing else has.
Dr. Mahesh
Early Community Member, Bengaluru
“
Passiton fills a gap that neither e-commerce nor donation apps have ever addressed — the pure, no-strings-attached neighbourhood exchange. It feels like what the internet was supposed to be.
Amogh V
Sustainability Advocate
“
As someone working in the circular economy space, I'm genuinely excited about what Passiton could do at scale. The hyper-local model is the right approach — trust is built at the street level.
Sanjay S
Circular Economy Enthusiast
Are You an Early Partner or Pilot User?
We’d love to feature your perspective. Reach out to share your Passiton story for inclusion in press materials.
Share Your Story →Get in Touch
Press & Media
Media Email
General Enquiries
Safety / Policy
Website
Social & Location
Twitter / X
Headquarters
Bengaluru, Karnataka, India
Operated by
Third Eye Creative
Press enquiries are typically responded to within 24 business hours. For urgent requests, mark your subject line [URGENT PRESS].
FAQs, Coverage & Impact
Frequently Asked Questions
Is Passiton free to use?
Yes — completely free for all users. No listing fees, no transaction fees, and no premium tiers. Passiton is built on the belief that generosity shouldn't cost money.
How does Passiton make money?
Passiton is currently in its early-growth phase. Future monetisation will explore brand partnerships, community features, and sustainability programmes — always keeping the core exchange free.
How does the carbon tracker work?
Each item category has an estimated CO₂ footprint associated with manufacturing an equivalent new item. When an exchange is completed, we calculate the CO₂ saved by reuse vs. new purchase.
Is Passiton only in Bengaluru?
Launching from Bengaluru, but designed for all Indian cities. Expansion to Delhi NCR, Mumbai, Hyderabad, Pune, and Chennai is planned in Year 1.
How does Passiton ensure user safety?
All users are verified at sign-up. In-app messaging keeps personal contact details private until both parties are ready. Post-exchange ratings build a trust layer across the community.
Press Coverage
As Passiton grows its press footprint, featured coverage will be listed here. If you’ve covered Passiton, share your published piece at [email protected].
Audience & Impact Goals
Primary Audience
Urban Indian households aged 25–45, environmentally conscious and community-oriented
Impact Goal (Year 1)
Divert 1,000+ tonnes of goods from Indian landfills; save ~5,000 tonnes CO₂e
Community Goal
Rebuild neighbourly trust and interaction through the act of giving
Circular Economy
Demonstrating informal circular channels can be formalised at scale in India
Ready to Tell the Passiton Story?
Our press team is ready to provide interviews, additional data, and custom assets to support your story. We’d love to connect.